On April 28, 2025, Guangzhou Sanrong Cosmetics Co., Ltd. celebrated its milestone 15th anniversary with a grand ceremony. As a leading enterprise in China's beauty industry, Sanrong, guided by the core philosophy of "Health・Technology・Sustainability," has evolved into a modern hair care products group integrating R&D, production, and sales after 15 years of dedicated efforts. The celebration, held at the Guangzhou Baiyun International Convention Center, attracted over 1,000 participants worldwide, including distributors, agents, industry experts, media representatives, and consumers.

Highlights of the Celebration: Showcasing Brand Strength

With the theme "Symbiosis of Nature and Technology," Justin Chen, the company’s CEO, delivered a speech through an immersive light and shadow show, reviewing Sanrong's 15-year development journey. Since the establishment of its Swiss R&D center in 2010 and the launch of its green smart factory in 2020, Sanrong has consistently prioritized technological innovation and sustainable development. During the celebration, the company officially unveiled its "Decade Strategic Plan (2025–2035)", announcing a 500 million RMB investment to build the Guangzhou Beauty Innovation Research Institute, which will focus on cutting-edge fields such as hair coloring & perming care and scalp health. It also launched the "Green Packaging Upgrade Initiative", committing to full coverage of biodegradable and recyclable packaging across all product lines by 2035.

Public Welfare and Innovation: Conveying Brand Warmth

To fulfill its social responsibility, Sanrong launched the "Sanrong Beauty Public Welfare Fund" at the ceremony, pledging a cumulative donation of 1 million RMB over the next five years to support underprivileged employees and women's entrepreneurship projects. The company also jointly released the "2025 China Perm Care White Paper" with the China Hairdressing and Beauty Association, advocating the industry initiative of "Empowering Beauty with Technology, Leading the Future with Health" to drive the sector toward green and intelligent transformation.

Sanrong's development trajectory mirrors the rise of Chinese beauty brands. With its "Technology + Quality + Responsibility" three-in-one model, the company has been listed in the "Top 100 Chinese Cosmetics Enterprises" for five consecutive years and won the "Guangzhou Beauty Sustainability Award" in 2024. Looking ahead, Sanrong will continue to leverage innovation as its engine to create high-quality hair coloring and perming care products for global consumers.